- Publish Relevant Content
Quality content is the best number one driver of your search engine rankings and there is not a viable alternative for great content. Quality content created specifically for your intended client (user) increases the site traffic, which enhances your site’s authority and relevance.
- Update Your Content Regularly
You’ve probably seen that we feel pretty strongly about content. Search engines do, as well. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so make sure to keep it fresh.
When designing your website, each page contains a space between the <head> lables (tags) to insert metadata or information about the contents of your page. If you have a CMS webpage, the UMC web team will have pre-populated this information for you:
- Have a link-worthy site
Focus on creating relevant links inside the text. Instead of having “click here” links, give composing a shot the name of the destination. “Click here” has no search engine value beyond the appended URL, whereas “Michigan Tech Enterprise Program” is rich with keywords and will enhance your search engine rankings as well as the positioning of the page you are linking to.
- Use alt tags
Always describe your visual and video media using alt tags, or alternative content descriptions. They allow search engines to find your page, which is crucial especially for those who use text-only browsers.